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Stop, Thief!: 9 Tips To Stop You From Picking Your Own Pockets.

By Logan Flatt, CFA

    Got money problems? Need help controlling your desire to spend, spend, spend? There are many different ways to insert financial self control into your life. One way that you may not have thought of is to take control of the power that America’s marketers have over you and your desire to spend your hard-earned money needlessly.

    Some of the most talented marketers in the world ply their trade in America every day, crafting TV commercials, radio spots, print ads, billboards, Web ads, direct mail pieces, telemarketing scripts, and other forms of marketing communications to “inform” you about various products and services they want you to buy. If a talented marketer can attract and hold your attention for just a few precious seconds, that marketer can use powerful techniques to tempt you to voluntarily hand over your hard-earned money in exchange for the product or service the marketer has to sell to you. Unfortunately for you, most marketers are really, really good at what they do. They know how to attract your attention and then work their marketing magic on you – possibly without you even realizing it!

    Nonetheless, you are not completely powerless in the marketing game. You can take specific actions to significantly reduce the power that marketers have over you and your desire to spend needlessly. Here are nine tips – some easy, some hard – that can help you insert financial self control into your life by holding America’s extremely talented marketers at bay.

Tip #1: Hide Your Telephone Number

    The best way to put a stop to unwanted telemarketing calls at your home is to pay your local phone company a few extra dollars a month to make your telephone number unlisted and/or unpublished. You can’t receive unwanted telemarketing calls if telemarketers cannot get access to your telephone number.

Tip #2: Register Your Telephone Number

    You can also place your telephone numbers on the Federal Trade Commission’s National Do Not Call Registry. By law, telemarketers must remove your telephone number from their call lists if you are on the federal registry list. If the telemarketers call you anyway, they could be subject to federal penalties. To add your telephone numbers to the Do Not Call Registry, call 1-888-382-1222 or go to www.donotcall.gov.

Tip #3: Mask Your Telephone Number

    Do not give out your real phone number when filling out forms on a company’s website unless you already know in advance that you would like for the company to contact you in an emergency (e.g., so an airline can let you know your flight has been canceled) or to tell you more about a product or service you are considering but want to talk to a company representative about it first (e.g., a used car you saw at a car dealer’s website). Sometimes, an online form will require you to put in a phone number before you can submit the form. What to do? Simply enter your area code and then 555-5555.

Tip #4: Opt-Out Your Credit Report

    If you wish to reduce U.S. Mail solicitations for credit card and insurance offers by companies that target you based on the information contained in your credit reports, there is an opt-out program operated by the four major credit reporting agencies, Equifax, Experian, Innovis, and TransUnion. Once you opt-out, your name stays on a “do not contact” list for five years. There is also a permanent option. For more information, call 1-888-5OPT-OUT or go to www.optoutprescreen.com.

Tip #5: Let Your Preference Be Known

    The Direct Marketing Association also maintains a database of consumers who prefer not to receive U.S. Mail solicitations. DMA members must remove those consumers from their mailing lists. Once registered, your name stays on the list for five years. Send your name, address, and a request that the DMA add you to the opt-out list to:

Mail Preference Service
Direct Marketing Association
P.O. Box 643
Carmel, NY 10512

    Or, for added convenience, you can pay a small fee and do it online at www.dmaconsumers.org.

Tip #6: Flag Your Account

    Do you already do business with a company that continuously sends you offer after offer by U.S. Mail each week – or worse, several times a week? There are many credit card companies out there that do this all the time, sending out credit card offers, convenience checks, and short-term loan offers by the millions each and every week. The easiest way to get them to stop sending offer after offer is to mail a polite letter to the company’s Customer Service or Consumer Relations department simply asking them to put you on a “do not mail” list, if they have one. Be sure to include your account number in the letter so that they know you are an existing customer and can flag your account as being on a “do not mail list.” Do this once, being sure to make a photocopy or two of the signed letter before you mail it. Then, wait at least two months to see if the offers from the company reduce in volume or stop altogether.

    If after two full months the company’s offers keep coming to you at the same rate as before, make your request more serious by writing a new letter addressed to the company’s General Counsel, the attorney the company keeps on staff or on retainer to handle its legal matters. You might be able to find his or her name on the company’s website. If not, just address it to “General Counsel” at the company’s headquarters address. Again, be polite in your letter to the General Counsel, and simply repeat your original request. Be sure to let the General Counsel know that you wrote the company about the request at least two months ago and experienced no change in the number of offers you received each week. For the General Counsel’s convenience, attach a photocopy of your original letter to the new letter. Getting the attention of the company’s attorney should help get you on an internal “do not mail” list at the company.

Tip #7: Monetize Your TV

    You probably think your TV exists primarily to entertain you with your favorite TV shows, but you’re wrong. Your TV exists primarily to allow America’s marketers into your home where they can market products and services to you and your family while you are relaxed, in a safe place, and mentally open to a quick sales pitch. It is no surprise that TV has been the American marketer’s most effective marketing tool for over 50 years.

    How best to cripple the marketing power of TV in your own home and render it useless to marketers? Simply turn off, unplug, and sell your TV sets for cash on craigslist.com, at a pawn shop, or at a local thrift store. Then, add the cash to your savings account or use it to pay down your debts – that’s an instant increase in your financial security. With all your TV sets out of your home, you will never even see all those pesky TV commercials “informing” you about new products and services you don’t really need and tempting you to go out and buy them.

    Yes, at first you will miss your favorite TV shows, but not for long. You’ll soon forget that TV shows even exist because the principle of “out of sight, out of mind” really works. You’ll soon rediscover that there is so much more to life than sitting around on the couch watching the “boob tube.” Yes, your friends, family, and colleagues might think you’re a little strange for not having a TV set in your home and not knowing all the little details about all the latest TV shows they want to talk about, but so what? While they will possess useless TV knowledge and be tempted by hundreds of TV commercials every week, you will soon discover that TV ignorance is wealth-building bliss!

Tip #8: Turn Your Radio Off

    What works for TV also works for radio. The morning drive shows on most major radio stations are designed to hold your attention while the on-air personalities talk about companies’ products and services in a clever, casual way. Take control by turning off the radio and putting in a CD or using an iPod containing your favorite music, audio books, or podcasts. You’ll arrive at work fully entertained and informed, yet none the wiser about what marketers want you to learn from their radio commercials and on-air plugs about products and services you probably don’t really need.

Tip #9: Put Down That Magazine

    Mass media magazines like Cosmopolitan, Men’s Health, People, InStyle, Time, Esquire, Vogue, US Weekly, Money, Sports Illustrated, and others are designed to be helpful to you and the lifestyle you lead. But, they can also leave you feeling insecure or inadequate about yourself as if something were missing from your life. Conveniently, within their very pages are advertisements – designed and paid for by marketers – that feature slick, high-quality photography showing happy, attractive people seemingly without a care in the world enjoying some great product or service that they supposedly just spent hundreds of dollars, maybe even thousands of dollars, to own or experience. Of course, the people in the advertisements are just actors and models, not real people like you, but the advertisements seem to tell your brain that you could be transformed to look and feel just like these shiny, happy people if only you were to plop down hundreds or thousands of your own hard-earned dollars for the same product or service the actors and models are enjoying.

    How can you take control of the power that marketers have over your brain through their picture perfect advertisements? You guessed it – simply choose to not read mass media magazines. “But what about all the great content in those magazines?” you ask. Sure, the content may be fun, informative, and of interest to you. But, think about it: the content is only there to act as bait to get you to spend time with the marketers’ slick advertisements and be tempted to buy products and services that you probably don’t really need in the first place. So, decide which is more important to you: the content in mass media magazines or the contentment that you and your family will enjoy from knowing that you are well on your way to being financially secure thanks to you no longer being tempted by marketers’ slick advertisements in mass media magazines.

Copyright 2007 PowerWealth.com. All rights reserved.

A Simple, 3-Step Program

By Logan Flatt, CFA

    How would you like to live in crushing, abject poverty? Does the idea of living and sleeping on the streets of a major American city sound appealing to you? Would you like to grow old and penniless, spending your final days on this Earth barely getting by on the meager checks sent to you by some large government bureaucracy? Well, my friend, do I have the program for you.

    I call my program "Live to Fail Always." It is a simple, three-step program even you can follow. It is fast and effective. Plus, it is easy to learn. Best of all, you can start applying the program in your own life today! So, are you ready? Are you excited? Alright then, let's get started by taking a look at the first step of this amazing program.

Step #1: Live A Life You Cannot Yet Afford to Live

    This step is so easy. Simply fail to save any money. That's right, spend every penny you earn on living the good life --€“ today. Do you want to own something you just have to have right now? Well, what are you waiting for? Go buy it! After all, it is yours to be had, so why not just have it? The important thing here is to stay in line with the average American who currently saves less than 1% of his or her personal disposable income. Any money you save above 1% is money that you could have spent. So, go spend it.

    Now, to do Step #1 the right way, let me let you in on a little secret: Once you have spent all your income such that you have saved next to nothing, simply borrow money from others so that you can spend even more. At first, borrowing money from others might sound a little challenging. After all, the average American is out there in the economy spending almost every last dime he or she has, so they have no money to lend to you. Well, thankfully, there are companies out there that will give you a little plastic card called a "€˜credit card"€™ that allows you to borrow money from them whenever and wherever you want to spend their money. Just take that little card everywhere you go and charge it up. Don't worry too much about paying back what you borrowed -- you've got all the time in the world to do that.

    If you are lucky, some credit card companies will allow you to borrow money from them for only 18.9% interest and an $85 fee per year. Importantly, be sure to allow the interest charges to roll over from month to month, year after year after year. Let those compounding interest charges work their magic on you. Still, be careful. You only want to charge up your credit card on things that have little to no lasting value after you have paid for them. Services like restaurant dining, airplane travel and professional dry cleaning are safe bets here. You do not want to buy anything that might increase your personal wealth --€“ the value of what you own minus the value of what you owe. Buying and accumulating items that increase your wealth only delays your reaching the pinnacle of this very special program: bankruptcy.

    Bankruptcy occurs when you borrow so much money from others that you cannot go out and earn enough money or pawn enough things you own to pay it all back. In 2006, over 2.0 million Americans reached this pinnacle by filing personal bankruptcy. That is what you and Step #1 are all about: doing exactly what many Americans do, spending all the income you earn plus spending the money you borrow from credit card companies to maintain a certain lifestyle you want to live before you can truly afford to live it. It is an excellent way to fail financially.

Step #2: Fail to Maximize Your Earning Potential

    Be sure to keep your income low. Earning too large of an income only delays your need to borrow from others to outspend your own means. After all, if you make too much money, you might run out of month to spend it all. In that case, you would have to put the remaining money into savings and defer the gratification of spending it all today. This behavior runs counter to the spirit and intent of the program.

    To keep your income low, avoid asking for raises at work or switching jobs to land a higher salary. If you must ask for a raise, try to give your boss little reason for doing so. For example, do not go into your boss'€™ office with a list of new responsibilities that you would be willing to take on to the benefit of the company in exchange for a higher salary. Instead, go into your employee performance review with clear evidence that you merely did what you agreed you would do as part of your employment agreement when you joined the company. Then, defiantly demand a raise without offering to contribute anything beyond what you are currently doing for the company. That should keep the raise to a modest level.

    Whatever you do, don't go off and start to generate a second income from your own business that you start in your spare time. The last thing you want to do is have your own business on the side grow so large that you are making more money from it than you are from your current job. After all, why try to make extra money on the side when you can just borrow the money you need from the credit card companies?

Step #3: Always Pay the U.S. Federal Government First

    Another counter-productive aspect to starting your own business is that it only reduces and delays your income tax payments to the U.S. federal government. When you own your own business, you only pay income taxes on your profits --€“ the amount left over from your sales after you have paid out all of your expenses related to running your business. Since your business' profits will always be less than its sales, you will always pay income taxes based on a smaller dollar amount.

    In contrast, when you work as an employee, you pay income taxes directly on your full salary or wages --€“ in effect, your "sales"€™ from selling your personal time to your employer -- before any related expenses reduce what you pay in income taxes. That way, you will always pay income taxes based on a larger dollar amount. Plus, the U.S. federal government requires your employer to take out your income taxes from your pay check before you can get your hands on your own hard-earned money. Now, that is convenience!

    Finally, as an employee, more of the money you earn goes to the politicians in Washington, D.C. This makes sense: career politicians earning six-figure salaries in our nation's capitol can spend your money much faster than you could ever spend it yourself. It is simply more efficient to give these politicians your money up front. Otherwise, you might be tempted to go out and spend your money on things to improve your own life instead of giving your money to federal politicians for society's "greater good"€™. After all, the politicians in Washington, D.C. feel confident that they know how to spend your hard-earned dollars better than you do. Some examples include, but are not limited to, the failed "War on Poverty"€, the failed "War on Drugs"€, the perpetually bankrupt Amtrak rail service, and other pork barrel projects and federal bureaucracies of little or no value to American society.

Yes, You Can Live to Fail Always!

    Even you can follow this easy, three-step program. In fact, if you think about it, you may be following this program already. How can you tell? Check your savings account balance --€“ how much money do you have tucked away for emergencies and investing? Count the number of credit cards you have --€“ when will you have the balance on each of them paid off? Take a look at your job --€“ when was the last time you asked for an increase in your salary or wages in exchange for an increase in responsibility? Finally, look at your most recent pay stub --€“ do the politicians and government programs in Washington, D.C. really deserve so large a chunk of the money you rightfully earn each month before you can even get your hands on it? If your answers to these questions lead you to feel that you are living a life that you cannot yet afford to live, that you are failing to maximize your earning potential, and that you always seem to be paying the U.S. federal government first, you may have stumbled upon my get-poor-quick program already.

    Nevertheless, is my program right for you? Indeed, it is not for everyone. Some people do not like being poor. Others simply wish they had a lot more money than they do now. How about you? Would you prefer to have more money than you do now? Would you like to be rich beyond your wildest dreams? If so, you are in luck -- you live in the United States of America, the richest country in the history of the world. Unlike in most other countries, opportunities for the average person to get rich are plentiful in America. Real-life, rags-to-riches stories abound. Moreover, financial freedom is a marvelous reality for literally millions of people in America. It could be your reality too.

Yes, You Can Enjoy Financial Freedom!

    Do you want to create a reality of financial freedom for you and those you love? Well then, here is a tip: stop following my get-poor-quick program immediately. Stop living a lifestyle you cannot yet afford to live --€“ cut back on your expenses; save the difference; pay off your debts; invest and hold your money in sound, reasonable investments for the long term. Stop failing to maximize your earning potential --€“ ask for more responsibility at work in exchange for higher pay. Do what it takes to increase the amount of money you bring into your household every month. Try to avoid paying the politicians in Washington, D.C. first --€“ contribute to your 401(k) or comparable retirement program at work that reduces your taxable income today and builds up a portfolio of investments on which you can live later in life. Start that small, profitable business on the side that, unlike a job, enables you to pay taxes on net profits, not gross sales. Write your state'€™s elected officials in the U.S. Senate and the U.S. House of Representatives and tell them you want them to stop wasting so much taxpayer money on unnecessary federal programs so that the budget necessary to run a smaller federal government and the significant taxes they take out of your paycheck every pay period can go down -- way, way down. After all, your elected officials in Washington, D.C. are there to serve you, not the other way around.

    As you stop following my get-poor-quick program, you will see and feel changes in your financial situation. You will see less and less of your hard-earned money going out of your pockets and checking account to be spent on frivolous services and items of little long-term value. You will see more money coming into your household from better pay at work and from the profits of your small, on-the-side business. You will see your credit card balances and car loan balances decrease quickly, all the way down to zero. You will see less and less of your hard-earned money separated from you in the form of federal income taxes. You will see your savings and investment account balances grow nicely, bringing you long-term wealth, stability, and comfort. You will feel infinitely more confident and secure about your financial station in life. You will feel happy and extremely proud of what you have accomplished financially for you and those you love. Moreover, you will be rich -- a little older perhaps --€“ but rich all the same.

Copyright 2007 PowerWealth.com. All rights reserved.

Want To Get Rich? Stop Escaping from Reality.

By Logan Flatt, CFA

    Whether they consciously recognize it or not, many people in America today actively try to avoid dealing with reality. Reality is real life. Oftentimes, real life can be harsh, relentless, and unforgiving. Not surprisingly, many Americans do what they can to escape from reality. Millions of Americans spend many hours each day focused on man-made distractions that take them into an imaginary world far away from reality. Television. Cable. Movie theatres. DVDs. Magazines. Tabloids. Romance novels. Science fiction. Celebrity gossip. Video games. Bingo halls. Casinos. All of these are man-made distractions. All of these figure prominently in the typical American lifestyle. All of these help us make our escape from everyday reality.

    No doubt, slipping off into the distractions of an imaginary world is necessary sometimes. We all need a break. We all need entertainment. We all need to just stop sometimes, sit back, and let imaginary experiences wash over us. So we do. It’s a healthy thing to do. However, like many things in life, too much of a good thing isn’t always good for you. Too much time in Fantasyland causes us to fail to see real life going on around us.

    Building wealth is inextricably linked to reality. One of the reasons so many Americans fail to get ahead financially – despite living in the wealthiest country in the history of the world – is that their minds are not focused enough on the realities of life. Business opportunities, investment opportunities, and pretty much all money making opportunities in America exist because of gaps between the demand for and the supply of real world products and/or services in our free market economy. To take advantage of these opportunities, you have to “be there”, where the action is – in reality.

    The clock is ticking. It never stops. Whenever we elect to hang out in Fantasyland, other people’s minds are working, thinking critically, making breakthroughs, and discovering new methods. Their bodies are active, participating in the real world, responding to actual events, changing with the ebb and flow of reality. In short, while you allow yourself to be seduced by man-made distractions, others in America and around the world are pulling ahead, finding new ways to improve themselves and the lives of those around them. Many of these folks are focused on building wealth and they are out there doing it and getting richer.

    If you want to build wealth in America so that you can achieve financial freedom for you and those you love, you must avoid getting swept up in our National Escape from Reality. Going forward, cut back on the precious time you spend escaping real life: watch less television, watch fewer movies, decide not to care about celebrities and their phony lives, throw away all your mass market magazines, avoid casinos, sell your video game console on eBay, and replace your fiction reading with non-fiction books that will teach you something new and improve your skills. If you will just spend more time appreciating what real life brings to all of us, you’ll be surprised -- wealth will find you.

Copyright 2007 PowerWealth.com. All rights reserved.